On November 18th, 2014, we publicly released Optimizely’s iOS editor. This was a big release for us because it marked the end of a months-long public beta in which we received a ton of customer feedback and built a lot of missing features. But before we launched, there was one problem the whole team rallied behind to fix: we weren’t proud of the product. To fix this issue, we went beyond a Minimum Viable Product or “MVP” to an MVPP: the Minimum Viable Product we’re Proud of.