Employees of mobile marketing agency Devino Telecom, previously told about the CPU on the legal intricacies of the subscriber on the SMS-newsletter, write a column, which lists the legitimate ways to collect base numbers.
SMS-communication is unthinkable without a database of telephone numbers. Of course, there are ways to obtain an illegal basis, but they do not deserve attention, if you are serious about attracting customers and increasing sales. In addition, it is simply illegal and punishable by fines that can reach 500 000.
There are a lot of legal ways of collecting and storing consents base set. Among them are universal for all types of businesses, as well as more specific to certain industries. The more personalized data will be obtained with the consent of the subscriber, the easier it will be clearly identified, as required by law.
If consent collected via the telephone conversation, the audio must contain consent to the recording and use of a telephone conversation, in addition to the consent to receive SMS and email. Record, because of the large volume of files conveniently, are stored on a dedicated server or a third-party file storage.
About, whether in electronic or printed form, in addition to email and mobile number must include your name, consent to the processing of personal data and consent to receive email and SMS messages, and you can add the date of birth of the subscriber. Consent collected electronically, must be stored in the form of logs site questionnaire filled in by hand - in the initial state or in the form of a certified electronic copy.
When collecting consents through SMS - send a message to the number. File with the collected Consent result collection will be given to you on your storage provider SMS-information. But it is worth remembering that the media on which were placed the conditions for obtaining consent should also be maintained.
Particular attention should be paid to the fact that consent to receive SMS and email messages should be given explicitly expressed and action. In practice, many online resources neglected this rule by signing up for our free newsletter with customers using already surrounding the checkbox ticks. In addition to the hypothetical fines it has unambiguously negative impact on customer loyalty.
For collecting consent to the processing of personal data, we recommend using the following wording: "I agree to the processing of personal data contained in this form in order to send me the above information, including the transfer of relevant information to persons attracted to the performances of these actions." This formulation is quite terse and meets all legal requirements.
Methods for obtaining consents
Inclusion in the contract or offer
Organizations in which the client receives services through a contract or offer, can add a separate item on the consent to the processing of personal data and to obtain information.
website
Collection form to agree to the site can make any company that has a website. High efficiency showed a way to collect consents using checkboxes on the page, the final order of the goods or services. It is not necessary to provide online services to increase the number of subscriptions to the site - enough to offer the customer a discount on subsequent purchases (this can be a coupon or card) in exchange for a subscription through the website. Therefore, this method of collecting consents suitable for both online and offline for the shops, and the last will increase traffic on the site.
If the work site or mobile application implies some latency when switching to another page, or at the time of processing the request, it is reasonable to propose subscribe to receive news and promotions at this moment. You can use a pop-up window.
activation maps
If a company uses the card loyalty programs or other types of cards, a good way to collect consent may be activation of these cards by sending an SMS to a short number. Accepting the conditions prescribed in the activation card. Thus, the user identifies himself correctly.
check
Collection concerts using customer information through the cashier's check is effective in the retail and restaurant business. Works best way, when customers receive a discount on subsequent purchase, subject to subscription for informing. Invited to express consent by sending an SMS to a lowly number or clicking on the appropriate page. By the way, studies show that the optimal (read "attractive") size of the discount - 25%.
salesroom
Salesroom allows you to freely communicate with the customer base and collect a variety of ways, involving, promoters, consultants, cashiers or placing rack with questionnaires.
Innovative experience, tested in network restaurants, airports and some fashion retailers - is to offer the customer to agree on SMS-information when connected to Wi-Fi.
telephone call
For some companies, which often communicates with its clients in telephone conversations, effective way to collect consents is to offer "instant bonus" to the request for consent to the newsletter. For example, if you agree to receive mailings from the taxi service - we will immediately give you a discount on the trip. According to yet Devino Telecom in this case the conversion can reach 90%.
Even if the database is collected in accordance with all legal requirements, from time to time it needs updating - customers are changing rooms, residence or become less interesting to inform other reasons. This will optimize the cost of SMS-information, as will be excluded from the database inactive numbers, and, if necessary, to enrich the database - to gather additional information about the client. For example, to know his date of birth, region of residence, marital status, interests and other things that you might find useful.
Actualization is necessary in the light of changes in the law "On Communications". This is a legitimate way to collect consent and additions database information, which you need before, but could not get.
Source: siliconrus.com
TRANSLATION
SMS-communication is unthinkable without a database of telephone numbers. Of course, there are ways to obtain an illegal basis, but they do not deserve attention, if you are serious about attracting customers and increasing sales. In addition, it is simply illegal and punishable by fines that can reach 500 000.
There are a lot of legal ways of collecting and storing consents base set. Among them are universal for all types of businesses, as well as more specific to certain industries. The more personalized data will be obtained with the consent of the subscriber, the easier it will be clearly identified, as required by law.
If consent collected via the telephone conversation, the audio must contain consent to the recording and use of a telephone conversation, in addition to the consent to receive SMS and email. Record, because of the large volume of files conveniently, are stored on a dedicated server or a third-party file storage.
About, whether in electronic or printed form, in addition to email and mobile number must include your name, consent to the processing of personal data and consent to receive email and SMS messages, and you can add the date of birth of the subscriber. Consent collected electronically, must be stored in the form of logs site questionnaire filled in by hand - in the initial state or in the form of a certified electronic copy.
When collecting consents through SMS - send a message to the number. File with the collected Consent result collection will be given to you on your storage provider SMS-information. But it is worth remembering that the media on which were placed the conditions for obtaining consent should also be maintained.
Particular attention should be paid to the fact that consent to receive SMS and email messages should be given explicitly expressed and action. In practice, many online resources neglected this rule by signing up for our free newsletter with customers using already surrounding the checkbox ticks. In addition to the hypothetical fines it has unambiguously negative impact on customer loyalty.
For collecting consent to the processing of personal data, we recommend using the following wording: "I agree to the processing of personal data contained in this form in order to send me the above information, including the transfer of relevant information to persons attracted to the performances of these actions." This formulation is quite terse and meets all legal requirements.
Methods for obtaining consents
Inclusion in the contract or offer
Organizations in which the client receives services through a contract or offer, can add a separate item on the consent to the processing of personal data and to obtain information.
website
Collection form to agree to the site can make any company that has a website. High efficiency showed a way to collect consents using checkboxes on the page, the final order of the goods or services. It is not necessary to provide online services to increase the number of subscriptions to the site - enough to offer the customer a discount on subsequent purchases (this can be a coupon or card) in exchange for a subscription through the website. Therefore, this method of collecting consents suitable for both online and offline for the shops, and the last will increase traffic on the site.
If the work site or mobile application implies some latency when switching to another page, or at the time of processing the request, it is reasonable to propose subscribe to receive news and promotions at this moment. You can use a pop-up window.
activation maps
If a company uses the card loyalty programs or other types of cards, a good way to collect consent may be activation of these cards by sending an SMS to a short number. Accepting the conditions prescribed in the activation card. Thus, the user identifies himself correctly.
check
Collection concerts using customer information through the cashier's check is effective in the retail and restaurant business. Works best way, when customers receive a discount on subsequent purchase, subject to subscription for informing. Invited to express consent by sending an SMS to a lowly number or clicking on the appropriate page. By the way, studies show that the optimal (read "attractive") size of the discount - 25%.
salesroom
Salesroom allows you to freely communicate with the customer base and collect a variety of ways, involving, promoters, consultants, cashiers or placing rack with questionnaires.
Innovative experience, tested in network restaurants, airports and some fashion retailers - is to offer the customer to agree on SMS-information when connected to Wi-Fi.
telephone call
For some companies, which often communicates with its clients in telephone conversations, effective way to collect consents is to offer "instant bonus" to the request for consent to the newsletter. For example, if you agree to receive mailings from the taxi service - we will immediately give you a discount on the trip. According to yet Devino Telecom in this case the conversion can reach 90%.
Even if the database is collected in accordance with all legal requirements, from time to time it needs updating - customers are changing rooms, residence or become less interesting to inform other reasons. This will optimize the cost of SMS-information, as will be excluded from the database inactive numbers, and, if necessary, to enrich the database - to gather additional information about the client. For example, to know his date of birth, region of residence, marital status, interests and other things that you might find useful.
Actualization is necessary in the light of changes in the law "On Communications". This is a legitimate way to collect consent and additions database information, which you need before, but could not get.
Source: siliconrus.com
TRANSLATION
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